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Advertys

Advertys is the name of our comprehensive management system for advertising, design, digital, media and BTL agencies.

From different modules, the agency will be able to manage and measure all the business variables: from the Project Management of its ongoing work to the accounting, gross margin reports or profitability per project and/or client, among other functions.

ADVERTYS covers the following activities of the Communications Industry

 

Advertising

Media

Promotions

Marketing

Public Relations

Interactive

Production & Post-Production Companies

ADVERTYS is a flexible and highly customizable solution, either under the CLIENT/SERVER system or under our new SaaS (Software as a Service) ONLINE version.

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ALL PROCESSES IN ONE SOFTWARE

From managing projects, creative processes, external and media production to accounting management and reporting, ADVERTYS is a comprehensive solution for the communications business.

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ALL IN ONE You will be able to manage all your projects from A to Z in an integrated, customizable and easy way.

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AN INTEGRAL VISION OF THE BUSINESS Advertys will give you crucial insights for the comprehensive management of your agency, from operational management ratios to information on the relative efficiency of the resources involved and the economic and/or financial results in a given period.

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ALL THE INFORMATION IN ONE CLICK Your entire agency will be managed with a single click: accounts, planners, creatives, traffic coordinators, media, production, managers, on any device, anytime.

OPERATIONAL AND CREATIVE MANAGEMENT EFFICIENCY

Advertys allows the centralization and efficient management of all work orders requested by clients, from its budgeting and initial approval to its delivery and final implementation.

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ORGANIZE YOUR TEAMS Each task is requested, negotiated and managed in due time, with a complete measurement of the resources involved in order to meet the clients’ deadlines and budgets.

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MANAGE BUDGETS EASILY Advertys allows you to manage budget estimates, submission and follow-up sent to either internal services, external production and/or media clients.

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KEEP YOUR TASKS UP-TO-DATE Every creative and member of the agency will have easy access to pending tasks for each day of work, thus keeping a close follow-up of the fulfillment of its responsibilities for each project.

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DETAILED TIME CONTROL Each member of the agency will be able to allocate the hours worked to each project, in order to have a detailed monitoring of the estimated budget management and thus achieve internal operational efficiency and profitability reports per project.

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INTEGRATED MANAGEMENT OF EXTERNAL SUPPLIERS

In the current context, agencies rely permanently on external suppliers and partners. Advertys allows efficient management and analysis of the profitability level.

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ONLINE REQUEST FOR QUOTATION TO SUPPLIERS Send requests for quotations automatically from the system, saving valuable time by centralizing all RFP (request for proposals) on the same system.

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FLEXIBLE MANAGEMENT OF MARKUPS AND PRICE LISTS Advertys allows you to manage different markup and price lists models: open, confidential, agency services, etc., customizable to suit your agency needs.

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MANAGE YOUR PURCHASE ORDERS Generate purchase orders for your suppliers and manage the entire process of monitoring and control of payments, linking a provider’s invoice with the corresponding project invoice in order to choose when to approve its payment.

MEDIA PLANNING AND BUYING

Advertys offers the possibility to integrate the media to your comprehensive management system, from advance planning, buying and invoicing to subsequent ad reports.

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MANAGEMENT OF MEDIA/ADVERTISER AGREEEMENTS Each advertiser/media has its specific agreement. Advertys allows you to manage orderly every commercial agreement, differentiating the conditions for its planning, purchase and subsequent invoicing to the client.

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PLANNING HAS NEVER BEEN SO EASY Do you need to perform a media planning grid to present your plan to the client? No problem! Advertys includes the automatic design of a grid with purchase options and applicable fees in line with the terms of agreements.

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AUTOMATIC GENERATION OF ADVERTISING ORDERS The system allows you to generate advertising orders for each media, which are sent automatically by email, saving your staff some valuable time. * Advertys MEDIA can be integrated with IBOPE (Brazilian Institute of Public Opinion and Statistics) for pre and post-assessment audience management.

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EFFICIENT ADMINISTRATIVE AND FINANCIAL MANAGEMENT

The business of an agency is diverse and includes managing its own services, from external suppliers, human resources, media and different control regulations that are hard to manage without Advertys!

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YOUR CFO CAN RELAX! Advertys integrates all the accounting into one system! That allows the analysis of different agency businesses, its cash flow and mandatory monthly reports required by the tax authorities of each country.

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PERSONALIZED CONTROL PROCESSES Do you need to control the development of your business? With Advertys your CFO will be able to manage the control and audit processes, such as WIP, SOX models, etc. – among others.

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VISUAL COMMAND BOARD As Director or Manager you know that time is tight and that there are many business variables. So you will be able decide which one to analyze on your command board which is always accessible and updated.

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MANAGEMENT DATA, INSTANTLY! The Advertys built-in Business Intelligence analysis tool allows for detailed reports on operational, economic and financial management for decision-making, -both at a global level, on businesses and clients, or at a project level-, in a completely customized way.